Monsters
You definitely don't want to catch them all
For the pharmaceutical company Verfora, we transformed the most common ailments and discomforts into a family of adorable monsters. Each one has its own unique personality, perfectly matching its illness or characteristic.
CLIENT
AGENCY
PRODUCTION
CGI / ANIMATION
TAGS
tvc, advertising, character-animatie, stylistic, key-visual, character-design, vfx, creatures, ooh,
TVC ITINEROL REISUS
Client side VIPs
THE ASSIGNMENT
We worked on a massive campaign for the pharmaceutical company Verfora, where a number of common ailments came to life as an ensemble of cute but pesky monsters across TV commercials, print key visuals, AR games, website assets, and even 3D prints. It's a huge project that has been ongoing for 4 years, ever since I joined Colorbleed.
OUR ROLE
Producer (2018) When I took over the project in 2018, the TV spots and key visuals were already 50% complete, so I ensured... — Managing client feedback, approvals, and deliveries Producer (after 2018) — All client communications, negotiations — Defining scope, budgeting, planning — Booking freelancers/resources — Overseeing the team through all phases — Managing client reviews, approvals, and deliveries — Collecting the final graded deliveries and approved credit list for the portfolio
PROJECT DETAILS
DELIVERABLES
— 12 monster character designs and builds
— 1 new monster concept character
— VFX for 6 TV commercials
— Many additional packshots for various campaigns
— 1 ensemble animation with all the monsters
— 12 key visuals / print campaign
— Real-time animation assets for AR game
— Assets for the Verfora website
— One character model for 3D printing
TIMELINES
— Most of the work was done in 2018.
— Many, many more projects from 2018-2022 and possibly still ongoing.
TEAM
Internal: 12x
Freelancers: 4x
Interns: 2x
TVC ALGIFOR KOPFUS
Videos
Photobooth Teaser
Verfora Characters
TVC ALGIFOR FIEBRUS
TVC TRIOFAN POLLUS
TVC TRIOFAN SCHNUPFUS
AR Casefilm Boutiq
TEAM CREDITS
CREATIVE PRODUCER
★ Hert Zollner
★ Daniel Visscher
★ Robbin Schoonheijt
ART DIRECTOR
★ Tom Hankins
ANIMATION DIRECTOR
★ Roy Nieterau
VFX SUPERVISION
★ Giso Spijkerman
TECHNICAL DIRECTOR
★ Roy Nieterau
★ Wijnand Korenman
MODEL / LOOKDEV
★ Auke van der Slooten
★ Derk Elshof
★ Tashina van Zwam
★ Tom Hankins
★ Alex van der Aa
★ Patrick Blankenzee
RIGGING
★ Rijah Kazuo Maegaki
ANIMATION
★ Danny Vos
★ Bjorn Sjoberg
★ Max van der Plas
★ Lucia Sancho
GROOM / FX
★ Sander Bultman
LIGHT / RENDER / COMP
★ Tashina van Zwam
★ Tom Hankins
★ Giso Spijkerman
★ Alex van der Aa
★ Patrick Blankenzee
