Monnie Tricks
Your child's first savings account
Monnie, the cheeky purple hippo from SNS Bank, is teaching kids how to handle their money. Children are increasingly exposed to real money. So how exactly do you teach them the value of money? Together with Monnie! Monnie uses his various disguises to teach "Monnie Tricks" to the youngest first-time account holders. He shows kids how to save money and keep track of their pocket money, among other things. You might have seen him as a rapper, a schoolkid, a detective, a skater, or dressed and ready for summer vacation, but to us, he's simply the sweetest cheeky hippo.
CLIENT
AGENCY
CGI / ANIMATION
TAGS
olv, character, full-cg, stylistic, creatures
Monnie Trick #1 Hip-Hop
THE ASSIGNMENT
Colorbleed originally created the Monnie character a few years ago in collaboration with Alfred International (before my time). For this new campaign, we needed to take the characters (which were significantly redesigned) and create 5 new fully CG animations.
OUR ROLE
Producer: — Client contact for all production and financial needs — Define, budget, plan, and schedule all milestones/reviews with the client — Find and book freelancers / plan resources — Ensure clear communication between all stakeholders and staff — Manage the team from start to final delivery — Handle client reviews, approvals, and deliveries — Invoice, collect final assets, approved credit lists, and live portfolio data
PROJECT DETAILS
DELIVERABLES
— 5x character animations of 6 seconds
TIMELINE
— Production lead time: 4 weeks
TEAM
— Internal: 7
— Freelance: 2
Other videos in the series
Monnie Trick #2 Summer
Monnie Trick #3 Report
Monnie Trick #4 Spy
Monnie Trick #5 Skates
TEAM CREDITS
PRODUCER
★ Hert Zollner
TECHN. DIRECTOR
★ Roy Nieterau
MODELING / LOOKDEV
★ Alex van der Aa
★ Nick Rutten
★ Erwin Dumoulin
★ Ronny van Kuijk
RIGGING
★ Kippcase
★ Roy Nieterau
3D ANIMATION
★ Francisco Catão
SIM & TECHN. ANIM
★ Sander Bultman
LIGHT / RENDER / COMP
★ Alex van der Aa
★ Nick Rutten
