MIGROS All-stars
A rollercoaster adventure
Migros wanted to bring all their favorite characters back together for the first time in their end-of-year TV commercial. For this, we would develop a new visual style that would unite the different characters as marbles, showcasing the beautiful wooden Quadrilla marble runs. A refreshing delight for our eyes and an exciting adventure for all ages.
CLIENT
PRODUCTION
CGI / ANIMATION
TAGS
tvc, character, advertising, full-cg, stylistic, creatures,
Client side VIPs
THE ASSIGNMENT
A year-end TV and online campaign finally brings all the Migros characters together. Migros planned to give away special marbles as premiums and to sell wooden marble sets from Quadrilla. For this, they needed an action-packed animation featuring the four characters coming to life and racing in marbles down the marble track.
OUR ROLE
Production: — Managing the stadium, handling, and the winning pitch — Main contact for clients for all production and financial needs — Scoping, budgeting, and planning — Finding and booking freelancers / scheduling resources — Clear communication between all stakeholders and staff — Invoicing, collecting final assets, approved credit lists, and portfolio live data
PROJECT DETAILS
DELIVERABLES
— 1x full-CG Marbletrack TV commercial of 25"
— 1x full-CG Avalanche tag-on of 6"
— 1x key visual
TIMELINES
— Start June 2020
— Delivery October 2020
— Production 15 weeks
TEAM
— Internal: 10
— Freelance: 2
Migros ALL STARS Avalanche
Migros ALL STARS Key-visual
TEAM CREDITS
PRODUCER
★ Hert Zollner
ANIM. DIRECTOR
★ Roy Nieterau
ART DIRECTOR
★ Tom Hankins
MODEL / LOOKDEV
★ Patrick Blankenzee
★ Sander Bultman
★ Tom Hankins
RIGGING
★ Danilo Pinheiro
ANIMATION
★ Danny Vos
★ Tim van Dulmen
TECHN. ANIM & SIM
★ Sander Bultman
★ Andrea Parisella
LIGHT / RENDER / COMP
★ Tom Hankins
★ Alex van der Aa
