Unbox a world of shoes

The world is made of shoes!

Colorbleed was commissioned by Framestore Chicago to collaborate on Shoe Carnival's brand new and refreshed summer commercials for 2021. Featuring amusing characters set in a vibrant shoebox universe.

CLIENT

Shoe Carnival

PRODUCTION

Framestore Chi

CGI / ANIMATION

Colorbleed Studios

Back To School

Client side VIPs

THE ASSIGNMENT

Three fully CG TV commercials were produced in a very short timeframe. The first spot (above) takes the viewer inside the Shoe Carnival store, flying like a drone past all the brand sections and encountering customers as they unveil the fun at Shoe Carnival. Our goal for the 'Back to School' campaign was to highlight the many brands and styles with an exciting drone flight over various thematic product vignettes. Fly through a box full of Big-Time fun, past playgrounds, hallways, research labs, and study rooms, with each thematic area designed to complement the brands.

OUR ROLE

Production: — Client contact for all production and financial needs — Determining, budgeting, scheduling, and planning all milestones/reviews — Finding and booking freelancers / scheduling resources — Clear communication between all stakeholders and staff — Managing the team from pitch to final delivery — Handling client reviews, approvals, and deliveries — Invoicing, collecting final assets, approved credits, and portfolio live data