Roos & Matthijs

Animations for Pessimists

OHRA has launched a new multi-year campaign featuring a new couple, Roos and Matthijs. They're a young pair constantly worried about everything that could potentially go wrong in their lives. This leads to amusing storylines in live-action TV commercials. All those wild events that, thankfully, never actually happened because it was all just in their heads, you know? The "doomsday thinking" scenarios are complemented by playful animations where 3D versions of Roos and Matthijs engage in ridiculous and absurd antics. This way, we can all see how silly it is to worry about such things when you're protected by OHRA.

CLIENT

OHRA

AGENCY

Joe Public Take-Away Advertising

CGI / ANIMATION

Colorbleed Studios

Groceries

Client side VIPs

CREATIVE DIRECTORS

★ Ruben van Dijk
★ Mats Wilke

PRODUCER

★ Dylan Driessen

THE ASSIGNMENT

For TV bumpers and web media, the scripts of OHRA's Roos & Matthijs are complemented with a number of amusing 3D animations and stills.

OUR ROLE

Production: — All client communication during the proposal and pre-production phases — Managing proposals, treatments, and pitches — Negotiating scope/budget with the client and booking freelancers — Budgeting and scheduling the 4x campaigns/projects, planning milestones/reviews in advance — Kick-off and client reviews during pre-production