Boat Safety
Let's sing you our song of the low-hanging power lines
ATKPLN asked us to collaborate on the production of this full-CG television commercial/public service announcement for the Texas-based Oncor Energy company. In this series of films, the charming Oncor truck will sing you a tune about various potential hazards. In this case, it's about low-hanging power lines over water. If the mast of your sailboat comes into contact with these, the consequences can be fatal. We've been informed that there have been numerous incidents of this kind of accident on Texas lakes. Nonetheless, we love a good song and dance animation, so we got to work!
CLIENT
PRODUCTION
CGI / ANIMATION
TAGS
tvc, character, stylistic, simulation, full-cg, psa,
Client side VIPs
Executive Creative Director
Executive Producer
Senior Producer
Associate Producer
Creative Director
CG Supervisor
OUR ROLE
Production: — Client contact for all production and financial needs — Scope definition, budgeting, planning, and scheduling of all milestones/reviews — Finding and booking freelancers / resource planning — Clear communication between all stakeholders and staff — Managing the team from pitch to final delivery — Handling client reviews, approvals, and deliveries — Billing, collecting final assets, approved credit lists, and live portfolio data
PROJECT DETAILS
DELIVERABLES
Asset building, animation, water simulation, lighting, and rendering for:
1x full-cg TV commercial 30" (30fps)
TIMINGS
Production: 9 weeks
Start: November 2021
Delivery: January 2022
TEAM
— Internal: 7
— Freelance: 4
More videos
Boat turntable
IMAGES
TEAM CREDITS
PRODUCER
★ Hert Zollner
CG LEAD
★ Erwin Dumoulin
CG ARTISTS
★ Erwin Dumoulin
★ Roy Nieterau
★ Ziggy Deutz
CG ARTISTS
★ Sander Bultman
★ Tom Hankins
★ Alex van der Aa
CG ARTISTS FREELANCE
★ Gijs van Kooten
★ Tim van Dulmen
★ Diewer Feldbrugge
★ Auke de Vries
