Opening Worlds
A service dog opens up new possibilities
For the new KNGF campaign, we were tasked with portraying the stories of those who need the help of an assistance dog and showing how it improves their lives. We collaborated with Selmore on the stories, emphasizing the impact of assistance dogs on the lives of those who rely on them, and proposed a unique design style and animation technique to make the message of each story stand out.
CLIENT
AGENCY
CGI / ANIMATION
TAGS
tvc, advertising, character-design, character-animation, creatures, full-cg, stylistic, paintstrokes, psa
KNGF #3 The world of Leah
THE ASSIGNMENT
Four short television films, entirely CG with a hand-painted style, depicting the inner life, emotions, and fears of four different individuals in need of a service dog.
OUR ROLE
As the producer of this major project, I shared management responsibilities with Roy and Tom from Colorbleed. I was responsible for the following tasks... — Managing the budget, the treatment, and the winning pitch — Budgeting, scheduling productions, and planning all milestones/reviews with the client — Sourcing and booking freelancers / scheduling resources — Invoicing, collecting final assets, approved credit lists, and dates when portfolios go live
PROJECT DETAILS
DELIVERABLES
— 3x animated TV spot 25"
— 1x animated TV spot 30"
TIMINGS
— Films 1-2-3: duration 25 weeks, from October 2020 to April 2021
— Film 4: duration 12 weeks, from September 2021 to December 2021
TEAM
— Internal ±14
— Freelance ±11
KNGF #1 The world of Rose
The full series
KNGF #2 The world of Roland
KNGF #4 The world of Julia
TEAM CREDITS
DIRECTORS
★ Roy Nieterau & Tom Hankins
ART DIRECTORS
★ Tom Hankins
★ Alex van der Aa
ANIM. DIRECTOR
★ Roy Nieterau
PRODUCER
★ Hert Zollner
CONCEPT ART
★ Diede Bouman
★ Audrey Arts
★ Joeri Lefévre
STORYBOARD
★ Raoul Rijkers
CHAR. MODELING
★ Gijs van Kooten
★ Rodrigo Reis
★ Bruno Saber
RIGGING
★ Andre Ruegger
★ Danilo Pinheiro
★ Saul Almeida
SIM & TECHN. ANIM
★ Sander Bultman
★ Andrea Parisella
ANIMATION
★ Ziggy Deutz
★ Danny Vos
★ Rodrigo Reinoso
★ Roy Nieterau
MODELING
★ Alex van der Aa
★ Erwin Dumoulin
★ Nick Rutten
★ Ronny van Kuijk
LOOK DEV
★ Alex van der Aa
★ Nick Rutten
★ Auke de Vries
★ Sander Bultman
★ Tom Hankins
★ Audrey Arts
LIGHT, RENDER, COMP
★ Alex van der Aa
★ Tom Hankins
★ Auke de Vries
★ Sander bultman
★ Nick Rutten
