Unbox Holiday
All aboard the shoe train!
The holiday season has arrived, and Framestore is back with a delightful new Shoe Carnival campaign. This time, we're hopping on board a holiday train from the North Pole! We get a peek inside each brand's shoebox and catch a glimpse of the festive spirit (and a stowaway Yeti) as we journey through a winter wonderland.
CLIENT
PRODUCTION
CGI / ANIMATION
TAGS
tvc, olv, character, creatures, shoes, stylistic, full-cg,
Client side VIPs
EXECUTIVE PRODUCER
ASSOCIATE PRODUCER
PRODUCTION COORDINATOR
CREATIVE DIRECTORS
THE ASSIGNMENT
Another collaboration with Framestore for the new television commercial of Shoe Carnival. In this one, we fly drone-style alongside a festive holiday train in a lush, snowy setting. We zip past the train cars, with shoes sticking out. We are creating many versions of the spot again, but this time, only one (linked above) will be a long one (25 seconds) with three shoe brand cars connected, while the other six will be short (6 seconds) for individual shoe brands.
OUR ROLE
Production: — Point of contact for the client for all production and financial needs — Scoping, budgeting, scheduling, and planning of all milestones/reviews — Finding and booking freelancers / planning resources — Clear communication between all stakeholders and staff — Managing the team from pitch to final delivery — Handling client reviews, approvals, and deliveries — Invoicing, collecting final assets, approved credit lists, and portfolio live data
PROJECT DETAILS
DELIVERABLES
1x 25" TV spot
7x 6" and 1x 15" square and landscape cutdowns
9x stills
TIMINGS
— Lead time: 9 weeks
— September-November 2021
TEAM
— Internal: 10
— Freelance: 5
Videos
DrMartens 6" square
Unr8ed 6" square
Koolaburra 6" square
Adidas 6" square
Crocs 6" square
Nike 6" square
TEAM CREDITS
PRODUCER
★ Hert Zollner
CG LEAD
★ Erwin Dumoulin
TECHNICAL DIRECTOR
★ Roy Nieterau
CG SUPERVISOR
★ Tom Hankins
MODELING / LOOKDEV
★ Nick Rutten
★ Erwin Dumoulin
★ Diede Bouman
★ Raven Baars
★ Tom Hankins
★ Alex van der Aa
RIGGING
★ Caio Hidaka
★ Danilo Pinheiro
★ Roy Nieterau
RIGGING
★ Caio Hidaka
★ Danilo Pinheiro
★ Roy Nieterau
ANIMATION
★ Ruth Taylor
★ Ziggy Deutz
TECHNICAL ANIM & SIM
★ Sander Bultman
LIGHT / RENDER / COMP
★ Erwin Dumoulin
★ Nick Rutten
★ Tom Hankins
