Happy Hippo

Cuddly Chocolate Hippo

This concept was inspired by our taste buds. Colorbleed was commissioned to redesign the Happy Hippo character and bring it to life in 3D. Starting with the illustration that playfully invites you from the sweet packaging, our artists set to work on creating the character for this commercial. The team crafted a production-ready model that was animated and integrated into the live-action commercial, resulting in delightfully cuddly outcomes while preserving the artistic lines of the original.

PRODUCTION

CGI / ANIMATION

TAGS

tvc, advertising, character, food, vfx, creatures

Client side VIPs

PRODUCER

Marco Fischer

OUR ROLE

Production: — Client contact for all production and financial needs — Define, budget, plan, and schedule all milestones/reviews — Find and book freelancers / plan resources — Clear communication between all stakeholders and staff — Manage the team from pitch to final delivery — Handle client reviews, approvals, and deliveries — Invoicing, collecting final assets, approved credits, and live portfolio data

PROJECT DETAILS

DELIVERABLES

— Various CG/Character animation shots for a 25-second TV commercial

TIMELINES

— Production lead time: 8 weeks, in 2020

TEAM

— Internal: 5
— Freelancers: 3

TEAM CREDITS

Creative Producer

★ Hert Zollner

Director

★ Roy Nieterau & Tom Hankins

Modeling / Lookdev

★ Gijs van Kooten
★ Patrick Blankenzee
★ Raven Baars

Rigging

★ Kippcase

Animation

★ Danny Vos

LIGHT / RENDER / COMP

★ Tom Hankins

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