Dreamguard
With every breath by your baby's side
A watchful elf oversees a sleeping baby and showcases the features of the Dräger Dreamguard baby motion detector in this enchanting TV commercial.
CLIENT
PRODUCTION
CGI / ANIMATION
TAGS
tvc, character, key-visual, vfx, baby
Client side VIPs
THE ASSIGNMENT
A live-action TV spot featuring various CG shots of an animated elf. In this scene, the elf looks over a baby and flies across (leaving a trail of particles) to check if it's still breathing.
OUR ROLE
As a producer, I took over the project when it was already 75% in production, so my tasks are limited. — Managing the team during the final production and delivery phase — Handling client feedback, approvals, and deliveries — Gathering the finalized graded deliveries and approved credit list for the portfolio
PROJECT DETAILS
DELIVERABLES
— Various CG shots for a 35" TV spot
TIMELINES
— Project timeline: 10 weeks
TEAM
— Internal: 7x
— Freelancers: 4x
Videos
Pixie Turntable
TEAM CREDITS
CREATIVE PRODUCER
★ Hert Zollner
ART DIRECTOR
★ Tom Hankins
ANIMATION SUPERVISOR
★ Roy Nieterau
RIGGING
★ Rijah Kazuo Maegaki
MODEL / LOOKDEV
★ Andre Ferwerda
★ Tom Hankins
★ Auke van der Slooten
ANIMATION
★ Danny Vos
★ Carolien Bakker
VFX SUPERVISION
★ Giso Spijkerman
GROOM / FX
★ Sander Bultman
LIGHT / RENDER / COMP
★ Tashina van Zwam
★ Tom Hankins
