Dabsy!

Bringing a digital radio to life

We were asked to bring the new DAB+ mascot Dabsy to life. Design an iconic DAB face character and then have it hop and dance on interference-free DAB+ frequencies, oh my!

CLIENT

PRODUCTION

CGI / ANIMATION

TAGS

olv, character-design, character-animatie, advertising, stylistic, full-cg, ooh

Client side VIPs

EXECUTIVE PRODUCER

Chantal Gugger

PRODUCER

Marco Fischer

DIRECTOR

Marwan Abdalla Eissa

THE ASSIGNMENT

An iconic DAB+ character, cheerfully responding and moving to monologue and music.

OUR ROLE

Production: — All client communications, negotiations — Scoping, budgeting, scheduling — Booking freelancers/resources — Managing the team throughout all phases — Handling client reviews, approvals, and deliveries — Invoicing — Gathering the final reviewed assets and approved credits for the portfolio

THE PROCESS

THE PROCESS

PROJECT DETAILS

DELIVERABLES

- Dabsy character
- 1x 30" TV commercial
- 3x key visuals

TIMELINES

— Duration: 10 weeks

TEAM

— Internal: 4
— Freelance: 2

TEAM CREDITS

Creative Producer

★ Hert Zollner

Technical Director

★ Roy Nieterau

Modeling

★ Gijs van Kooten

Lookdev

★ Raven Baars
★ Patrick Blankenzee

Rigging

★ Kippcase
★ Roy Nieterau

Animation

★ Danny Vos

LIGHT / RENDER / COMP

★ Patrick Blankenzee

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CALL TO ACTION

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