Never Run Still
Is it Texan? Or is it Mexican? Why not both?
Two moving images of Lone Star's new Tex-Mex beer product, set in a flowing stream of water. The first image highlights the diversity of the Texas landscape by depicting the legendary Rio Jade, where each side of the bank showcases a distinct region of Texas. The beer is surrounded by flowing water in the second image, in a nod to the slogan Never Run Still.
CLIENT
AGENCY
PRODUCTION
CGI PRODUCTION
TAGS
tvc, realistic, simulation, advertising, drink, key-visual, full-cg, ooh, visualisation,
OUR ROLE
Production: — Primary contact for all production and financial needs — Defining scope, budgeting, scheduling, and planning all milestones/reviews — Managing client reviews, approvals, and deliveries — Invoicing, gathering final assets, approved credits lists, and portfolio live data
PROJECT DETAILS
DELIVERABLES
— 2x full-CG key visuals with simulated water, video, and stills for TV tag-ons and print
TIMELINES
— Timeline ±3 weeks
TEAM
— Core: 4 people
Lone Star – Rio Jade - #2
Videos
Breakdown 01
Breakdown 02
TEAM CREDITS
PRODUCER
★ Hert Zollner
CG Director
★ Tom Hankins
Modeling / Lookdev
★ Tom Hankins
★ Patrick Blankenzee
Water simulation
★ Sander Bultman
★ Andrea Parisella
Light / Render / Comp
★ Tom Hankins
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