Dabsy!
Bringing a digital radio to life
We were asked to bring the new DAB+ mascot Dabsy to life. Design an iconic DAB face character and then have it hop and dance on interference-free DAB+ frequencies, oh my!
CLIENT
PRODUCTION
CGI / ANIMATION
TAGS
olv, character-design, character-animatie, advertising, stylistic, full-cg, ooh
Client side VIPs
THE ASSIGNMENT
An iconic DAB+ character, cheerfully responding and moving to monologue and music.
OUR ROLE
Production: — All client communications, negotiations — Scoping, budgeting, scheduling — Booking freelancers/resources — Managing the team throughout all phases — Handling client reviews, approvals, and deliveries — Invoicing — Gathering the final reviewed assets and approved credits for the portfolio
PROJECT DETAILS
DELIVERABLES
- Dabsy character
- 1x 30" TV commercial
- 3x key visuals
TIMELINES
— Duration: 10 weeks
TEAM
— Internal: 4
— Freelance: 2
TEAM CREDITS
Creative Producer
★ Hert Zollner
Technical Director
★ Roy Nieterau
Modeling
★ Gijs van Kooten
Lookdev
★ Raven Baars
★ Patrick Blankenzee
Rigging
★ Kippcase
★ Roy Nieterau
Animation
★ Danny Vos
LIGHT / RENDER / COMP
★ Patrick Blankenzee
