PORTFOLIO

Monsters

You definitely don't want to catch them all

For the pharmaceutical company Verfora, we transformed the most common ailments and discomforts into a family of adorable monsters. Each one has its own unique personality, perfectly matching its illness or characteristic.

CLIENT

Verfora

AGENCY

Formeldrei

PRODUCTION

Boutiq Films

CGI / ANIMATION

Colorbleed Studios

TVC ITINEROL REISUS

Client side VIPs

THE ASSIGNMENT

We worked on a massive campaign for the pharmaceutical company Verfora, where a number of common ailments came to life as an ensemble of cute but pesky monsters across TV commercials, print key visuals, AR games, website assets, and even 3D prints. It's a huge project that has been ongoing for 4 years, ever since I joined Colorbleed.

OUR ROLE

Producer (2018) When I took over the project in 2018, the TV spots and key visuals were already 50% complete, so I ensured... — Managing client feedback, approvals, and deliveries Producer (after 2018) — All client communications, negotiations — Defining scope, budgeting, planning — Booking freelancers/resources — Overseeing the team through all phases — Managing client reviews, approvals, and deliveries — Collecting the final graded deliveries and approved credit list for the portfolio

THE PROCESS

PROJECT DETAILS

DELIVERABLES

— 12 monster character designs and builds
— 1 new monster concept character
— VFX for 6 TV commercials
— Many additional packshots for various campaigns
— 1 ensemble animation with all the monsters
— 12 key visuals / print campaign
— Real-time animation assets for AR game
— Assets for the Verfora website
— One character model for 3D printing