Be Bold Be Meaty
Peperami's brand relaunch, with AI sheep and mullets
A small-town barber. A signature rockabilly mullet. Sheep who got there first. The brief for Peperami's "Be Bold. Be Meaty." platform was to shift the brand away from product-focused slapstick and toward something audience-led, confident, and a bit magnificently daft. Fearless Union delivered on the creative, Arts & Sciences shot it, and Postoffice Amsterdam handled VFX/post.
The production is hybrid in the truest sense: live action as the foundation, VFX and AI video generation where each earns its place. Real people, real locations, no over-lit advertising gloss. The result is a 30" and 60" TVC plus social assets and OOH, with AI-generated sheep hair treatments across multiple shots and 3D animated pack endframes for both product variants.
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