Run Supernova
In-store Concept Visualization
Within a retail concept, TBWA was tasked with visualizing a new modular Adidas "Supernova" shop-in-shop. For this, we designed the in-store elements based on drawn concepts and rendered various iterations into still images for client concept presentations.
Camera animation of in-store design
Client side VIPs
ART DIRECTOR
THE ASSIGNMENT
3D design and rendering work at the TBWA office to create visuals for an Adidas mini-store presentation.
OUR ROLE
Motion Design — Model design, lighting, rendering, and various iterations over 3 days.
PROJECT DETAILS
DELIVERABLES
— Approximately 50 stills
TIMELINES
— Various iterations over 3 long days
IMPORTANT NOTE — Someone with keen eyes will notice that the shoes in these renders are not Adidas Sneakers. Due to the tight schedule and the conceptual nature of these renders, the client didn't find this relevant and didn't want me to waste time on it.
