ONE Way of Working

Explain the new way

I was hired to create two explainer videos for ING's internal communications, using only vector elements, graphs, and charts. I did everything in my power to craft something pleasant, human, and genuine by introducing characters into locations and mixing the designs and metaphors, as I found the subject to be cryptic and inscrutable.

CLIENT

PRODUCTION

TAGS

motion-graphics, explainer, internal, vector,

One Way of Working

Client side VIPs

CREATIVE DIRECTOR

★ Terence Barry

PROJECT MANAGER

★ Margot ten Tije

OUR ROLE

As a motion designer: — Visual design / Storyboards — Motion graphic design — Sound design

THE PROCESS

THE PROCESS

PROJECT DETAILS

DELIVERABLES

— 2x animation videos (2:52 and 4:42)

TIMELINE

— ±2 weeks


ING ERM

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