Typographic Thrills
Automotive Typography
This innovative marketing campaign for the Porsche Macan utilized augmented reality (AR) technology to create an interactive and immersive experience for potential customers. The campaign successfully combined cutting-edge technology with traditional advertising methods to craft a memorable and engaging experience for the target audience. We were asked to produce a series of automotive 3D animations for this purpose.
CLIENT
PRODUCTION
CGI / ANIMATION
TAGS
automotive, full-cg, realistic, olv, visualisation,
Porsche Macan FUNCTIONAL
THE ASSIGNMENT
We were asked to produce a series of automotive 3D animations, where the Porsche Macan weaves with all kinds of dynamic, twisting movements, eventually covering a word to make its meaning less dull. The words are FUN(CTIONAL), (CAR)GO, (TRAN)SPORT.
OUR ROLE
Production: — Main contact for the client for all production and financial needs — Defining scope, budgeting, scheduling — Managing the team from pitch to final delivery — Handling client reviews, approvals, and deliveries — Text, final edits, and adaptation to various aspect ratios.
PROJECT DETAILS
DELIVERABLES
— 3x vehicular animations 10"
Adapter for landscape / square / portrait aspect ratios.
TIMELINES
— Duration 8 weeks
TEAM
— Internal: 7x
Porsche Macan CARGO
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TRANSPORT
TEAM CREDITS
Creative Producer
★ Hert Zollner
Art Director
★ Tom Hankins
Technical Director
★ Roy Nieterau
Model / lookdev
★ Tom Hankins
★ Raven Baars
Animation
★ Bjorn Sjoberg
Techn anim & Sim
★ Sander Bultman
★ Andrea Parisella
Light, render, comp
★ Tom Hankins
★ Alex van der Aa
★ Raven Baars
