Life on Board
Let's talk about Volvo for life
Het concept was eenvoudig: plaats boeiende mensen in Volvo-auto's, neem ze mee op een spannende excursie en laat ze vervolgens praten over het leven. Volvo presenteert een serie wegdocumentaires waarin echte gesprekken plaatsvinden tussen mensen die hun ongelooflijke levensverhalen delen tijdens hun reis.
CLIENT
AGENCY
PRODUCTION
Refunk
TAGS
online-advertising, flash, automotive, documentary, interactive
THE ASSIGNMENT
A massive campaign website for the 2005 Life on Board campaign. The website featured several beautifully crafted films showcasing real people having fantastic conversations, along with numerous photos. The site was supported by a multilingual campaign of expandable flash banners.
OUR ROLE
— Interaction Design — Flash Design/Animation — Motion Design UI and Intro — 3D Renders: Shiny Cars
PROJECT DETAILS
TIMELINE
— Duration 12 weeks
DELIVERABLES
— 1x Flash campaign site
— A set of expandable flash banners in 22 languages
TEAM
— Core: 3x
— Freelancers: 3x
TEAM CREDITS
INTERACTION DESIGNER / MOTION DESIGN / 3D RENDERING
★ Hert Zollner
TECHNICAL DIRECTOR
★ Mario Piepenbrink
ART DIRECTOR
★ Marcus Alkemade
3D DESIGN / RENDERING
★ Lemonade
FLASH DEVELOPER
★ Sjoerd Elsinga
