Lays The Battle
Make the Flavor!
Experience lively animated battles between bags of chips in different flavors on this Flash site for Lays, developed by Red Urban. You can create and name your own unique flavor to compete against others. Visitors can follow the action and vote for their favorite chip bag fighter.
OUR ROLE
Motion Design: — Rigging chip bag characters — 3D animation and rendering of fights/actions — The resulting videos serve as templates for vector animations
PROJECT DETAILS
TIMINGS
— Lead time 1 week
DELIVERABLES
— 12x 3D animation fights
Awards gewonnen
★ Silver Spin Award: Best online campaign of 2012
